Avatars are officially coming to WhatsApp. Customizable and expressive characters, already available on Facebook and Instagram, can now be used as profile photos in messaging or sent as one of 36 personalized stickers.
The process of customizing virtual cartoon characters is similar to Apple’s Memoji, except WhatsApp avatars also include bodies to customize additional outfits, making them look like how users might one day look in Mark Zuckerberg’s vision of a future metaverse.
Along with being fun, Meta says avatars will enhance privacy and personalization. “Sending an avatar is a quick and fun way to share feelings with friends and family,” the company wrote in a blog post. “It can also be a great way to portray yourself without using your real photo to make it feel more private.”
To see if the feature has already been rolled out to you, open WhatsApp, go to the Settings screen, then check under your profile picture for an Avatar menu option. From there, you’ll be able to create an avatar using a variety of outfits, hairstyles and facial features, giving users “billions of combinations” to create their virtual analogue, according to Meta.
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