While it’s an absolute beast of a phone and possibly the most well-rounded flagship of 2022, I’m not a big fan of the Galaxy S22 Ultra. It’s big, chunky, square, and comes with an S-Pen that 95% of people who buy the phone won’t use, which I find is a wasted opportunity on Samsung’s side to use that space for something more useful. The Samsung flagships that I really like, however, are the vanilla Galaxy S22 and Galaxy S22 Plus models. I mean, what’s not to love about them?
It comes with all the design benefits of the smaller Galaxy S22, but it adds a much larger 6.6-inch display that’s way more immersive if you like watching videos and playing games, and a noticeably longer-lasting battery. .
But while those two aspects might already seem like reason enough to make you switch to the Plus, I don’t think Samsung is getting the most out of this “middle child” flagship phone, so I think some marketing tweaks and a few extra features could really make this otherwise overlooked device stand out – maybe even on the Galaxy S23 Ultra!
So, Samsung, here’s what I think is a better idea for your new Galaxy S23 “Plus” (spoiler: I wouldn’t call it that).
The Galaxy S23 Plus could be a contender for Phone of the Year 2023 if Samsung was willing to give you a little more
I have to say, if Samsung were to drop the price of the Galaxy S23 to $700 and the S23 Plus to $850, I wouldn’t have a problem with the smaller, larger model being just as different on paper as the Galaxy S22. current and S22 Plus are.
My opinion is that for this price, the Galaxy S22 Plus and, respectively, the Galaxy S23 Plus are/would be rather overpriced compared to the smaller models.
This doesn’t sit well with me, so I’d probably give the Galaxy S23 Plus a few extra features:
- Better zoom camera for longer reach – I would choose the excellent 3.5x optical zoom lens, featured in phones like the Huawei Mate 50 Pro and Vivo X90 Pro+
- The same 200 MP main shooter as the Galaxy S23 Ultra – if you’re going to pay at least $1000 for a phone, you want it to have one of the best main cameras (the one you’ll use most often) available on the market
And There you go ! That way, Samsung could more easily justify the larger S23 model’s $1,000 price tag and help it compete with phones like the Pixel 7 Pro ($900 and iPhone 14 Pro ($1,000).
Galaxy S23 Pro instead of Galaxy S23 Plus? Why not! Or maybe in 2024?
Pro instead of Plus?
The other way Samsung could make the S23 Plus model stand out from the crowd is simply by changing its name!
As we have just seen, telephone marketing is much more important than most people realize. For example, and there’s no data I could back that up with, I really believe that phones like the iPhone 12 mini and the new The iPhone 14 Plus fails to move more units partly because of their uninspiring names. And Apple is supposed to be the “king of marketing”.
The “Mini” and “Plus” name tags don’t really inspire confidence with most people looking to get “the best” phone for the money they’re willing to spend.
I’m sure you see where I’m coming from – I think Samsung could make the same mistake here! So how about turning the “Plus” into a Galaxy S23 “Pro”? Ultimately, Apple is now rumored to take a page out of Samsung’s book and make one. iPhone 15 Ultra over what could have been the iPhone 15 Pro Max, so why wouldn’t the South Korean company “reciprocate”?
A $900 Galaxy S23 Pro might sell like hot cakes, but can Samsung pull it off?
The best of the group?
To sum up, I would be much more interested in buying and recommending a Galaxy S23 Pro with a bigger screen and battery and top-notch zoom and primary cameras compared to the vanilla Galaxy S23. And in case you’re thinking how that would compare to the Galaxy S23 Ultra… Well, Samsung has already decided that this phone is supposed to be a rebranded Galaxy Note, so I guess it has its own selling points, like the square design , the slightly larger battery and screen, and, of course, the non-essential (for most people) S-Pen.
For the record, I’d also give the S23 Ultra the best selfie shooter and ultra-wide-angle camera because they’re already very good on the vanilla S22 models (and should be on the S23), and there you have it – a more compelling model split based on fonctionnalities !
Of course, the icing on the cake would be if Samsung was also willing to drop the price of a Galaxy S23 “Pro” and match Google’s. $900 Pixel 7 Pro while undercutting Apple’s iPhone 14 Pro, but that might just be wishful thinking on my part…
Let me know – what do you think of the idea of a ‘Galaxy S23 Pro’, and do you think it could become Galaxy’s flagship if upgraded and priced accordingly?
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