Parks Associates: 54% of US internet households subscribe to four or more OTT services

Parks Associates: 54% of US internet households subscribe to four or more OTT services

Amazon, LG Electronics-Zenith R&D,, Paramount Streaming, and VIZIO to Attend Annual Future of Video Event

DALLAS, December 12, 2022 /PRNewswire/ — Parks Associates Today Welcomes Industry Leaders in Streaming, Content and Video to Fifth Annual The future of video: OTT, pay TV and digital media, December 12-14 in LA at the Marina Del Ray Marriot. With keynotes from Amazon, LG Electronics-Zenith R&D,, Paramount Streaming and VIZIO, The future of video discusses the saturation and increased competition in the streaming video market, the shift from media rights to streaming, the role of bundles in subscription services, and the strategic evolution of new partnerships, particularly related to advertising and interactive experiences.

“More than half of U.S. broadband households now combine one of the Big 3 services with at least one other subscription-based OTT service to form their online video service portfolio,” said Elizabeth Parks, President and Chief Marketing Officer, Parks Associates. “Our latest survey reveals that 20% of US Internet households now have eight or more services. The market is very different than it was just a few years ago, and our sessions throughout the event will touch on these disturbances.

Future of Video sponsors include Adeia, FPT Software, Quickplay, SymphonyAI Media, Comcast Technology Solutions, Metrological, MediaKind, and Friend MTS. Parks Associates is hosting the “OTT Market & New Era of Video Consumption” pre-show workshop today, featuring an in-depth analysis of the company’s latest consumer research. Sessions on December 13-14 feature a variety of industry leaders focused on sports content, media rights, streaming technologies and consumer engagement solutions:

A fragmented OTT market: simplifying the experience

  • Scott Bartonproduct manager,
  • chris drakeSVP, Global Sales Manager, Quickplay
  • Zak Kadisonco-founder and CEO, Qewd
  • Kamran LotfiVice President of Product, Gracenote
  • Arash Pendari, Founder and Creative Director, Vionlabs

Sports Media Rights: Deep Pockets and Big Money

Engagement and Loyalty – The Power of Niche Services, Bundles and Original Content

  • Rob DillonHead, Product, Straight Arrow News
  • Anthony SoulCMO, OUTtv
  • Jim LongCEO, Didja
  • Stuart McLeanCEO, FAST Studios
  • Alexandra ViglionExecutive Director, Partnerships, Cinedigm

OTT and advertising: placement and purchase

  • John BoulangerHead of Communications and Media Planning, DiMassimo Goldstein (DiGo)
  • Field Garthwaite, Co-Founder, CEO, IRIS.TV
  • John PetrocelliFounder and CEO, Bulldog Digital Media
  • Greg RickerChief Revenue Officer, ThinkAnalytics
  • Ravi ViswanathanGroup Product Manager, YouTube/Google

The future of video speakers:

  • Scott BartonProduct manager,
  • Domenic DiMeglioCMO, Primordial Broadcast
  • Nandhu Nandhakumar, Chairman and President, Ultra HD forum; SVP, Strategic Technologies, LG Electronics-Zenith R&D
  • Katherine’s PondGroup VP, Platform Content and Partnerships, VIZIO
  • Daniel RauschVice President, Entertainment Devices and Services, Amazon

Registration is open and media are welcome to attend. To request data or an interview, contact Rosey Sera, [email protected]972-996-0233.

About the future of video
The future of video brings together senior executives to share information on new trends in the video and connected entertainment industries, with insights into consumer adoption, churn and spending. The event provides insight into successful OTT strategy deployments, challenges for pay-TV providers, the role of connected CE in growing video viewing, new content formats and the overall market impact of the video.

Rosimely Sera
Parks Associates
[email protected]

SOURCE Associated Parks

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